Make in Maharashtra Film and Media Policy 2024-2030

Transforming Mumbai into the Global Capital of Film Production

Mumbai, the heart of Bollywood, has long been synonymous with the Indian film industry. Building upon this legacy, the Maharashtra State Film and Media Policy 2024-2030 is designed to transform Mumbai into a global hub for movie-making, from pre-production to post-production. This policy envisions Maharashtra as the premier destination for filmmaking, acting education, VFX design, and cutting-edge virtual production technologies such as AR, VR, and MR.

By creating a comprehensive ecosystem that caters to the entire film production pipeline, Maharashtra will become the destination of choice for regional and international filmmakers alike, supporting everything from feature films to VFX-heavy blockbusters. The state aims to attract global film outsourcing by providing world-class infrastructure, acting schools, VFX design institutes, and specialized training in modern production techniques, making Maharashtra the epicenter of global film production.

Vision for 2030: Maharashtra as the Global Destination for Movie Making

By 2030, Maharashtra will be globally recognized for its leadership in film production, VFX design, and movie-making education, driven by the following key objectives:

Position Mumbai as a Global Film Hub: Establish Mumbai as the premier destination for movie-making by creating an ecosystem that caters to all aspects of film production, including pre-production, production, and post-production services.
Develop World-Class Acting Schools and VFX Institutes: Build and promote acting schools, VFX design institutes, and AR/VR/MR course colleges to foster homegrown talent and attract global students looking for specialized training.
Film Outsourcing Hub: Encourage international filmmakers to outsource pre- and post-production activities to Maharashtra, capitalizing on the state’s expertise in VFX, editing, sound design, and animation.
Encourage Regional and International Film Industries: Attract other regional language film industries to shoot and produce their movies in Maharashtra by offering infrastructure, subsidies, and seamless permissions through a Single Window Clearance System.
Leverage Pune’s Film Legacy: Build upon the strengths of the Pune Film Institute and expand Maharashtra’s reach into film education, focusing on new-age technologies such as virtual production, AI-driven filmmaking, and digital post-production workflows.

Mission: Building Maharashtra’s Film and Media Ecosystem

The Maharashtra State Film and Media Policy 2024-2030 aims to:

Create a One-Stop Destination for Global Movie-Making: Provide world-class facilities for everything from filming to post-production, including VFX and animation studios, film schools, and sound design centers.
Establish Specialized Institutes: Open acting schools, VFX and animation colleges, and virtual production training institutes to provide comprehensive training in modern filmmaking techniques.
Promote Film Tourism and Film Cities: Encourage film tourism by promoting Maharashtra’s scenic locations for shooting and supporting the creation of film cities with modern infrastructure.
Streamline Approvals and Provide Incentives: Simplify the process of obtaining permissions through a Single Window Approval System and offer subsidies and incentives for both domestic and international filmmakers to shoot in Maharashtra.
Support Regional and International Filmmakers: Attract filmmakers from other regions of India and from around the world to shoot, edit, and produce their films in Maharashtra by offering financial incentives, land allotments, and advanced film production infrastructure.

Key Objectives: Maharashtra’s Roadmap for Becoming a Global Movie-Making Hub

Conclusion: Mumbai Leading India’s FinTech Revolution by 2030

Mumbai will become the movie-making capital of India by supporting Hindi, Marathi, and regional films, and by attracting global filmmakers. The policy will focus on:

Pre-production and Production Facilities: Developing studio spaces, green-screen facilities, and outdoor shooting locations across Maharashtra.
Post-production Services: Building state-of-the-art post-production facilities, including editing suites, sound design studios, and color grading labs that attract global filmmakers to outsource their projects.

Developing Acting Schools and VFX Institutes

To provide a steady stream of talent, Maharashtra will promote the development of acting schools, VFX institutes, and new-age filmmaking courses:

World-Class Acting Schools: Establish acting schools in Mumbai and Pune to train the next generation of actors, offering courses in acting, theatre, voice modulation, and on-screen presence.
VFX, 3D, AR/VR/MR Courses: Create specialized courses for VFX design, 3D animation, AR, VR, and MR in collaboration with global institutes, enabling students to learn the latest techniques in virtual production.
Collaboration with International Film Schools: Build partnerships with international film schools and production companies to provide hands-on experience and internships in global film industries.

Film Outsourcing and Global Collaboration

Maharashtra will become the global hub for film outsourcing by offering services for pre- and post-production:

Pre-Production Support: Assist filmmakers with storyboarding, concept design, and casting through a network of local talent and creative studios.
Post-Production Excellence: Build post-production facilities specializing in VFX, editing, sound mixing, and animation, making Maharashtra a global outsourcing destination for Hollywood and other international industries.
Single Window Clearance: Provide a streamlined Single Window Clearance System to expedite the process of acquiring shooting permits, location permissions, and post-production approvals.

Attracting Regional and International Filmmakers

To ensure that Maharashtra is a key destination for filmmakers from all parts of India and the world, the policy will:

Promote Regional Cinema: Encourage regional filmmakers from across India to produce their movies in Maharashtra by offering location scouting assistance, infrastructure support, and financial incentives.
Host International Film Events: Organize international film festivals, workshops, and conferences in Mumbai and Pune to foster collaboration between Indian and international filmmakers.

Building Film Cities and Film Tourism

Maharashtra will promote film cities and film tourism by creating iconic shooting locations and promoting the state’s rich culture and landscapes:

Film Cities: Develop film cities in strategic locations across the state, providing modern studio spaces, themed backlots, and filming infrastructure for both domestic and international filmmakers.
Promoting Scenic Locations: Encourage filmmakers to shoot in Maharashtra’s diverse landscapes, including beaches, mountains, forests, and urban settings, by offering location subsidies and scouting support.

Incentives for Film Cities, Multiplexes, and Cinema Halls

To further enhance Maharashtra’s appeal to filmmakers and content creators, the policy also provides incentives for the development of film cities, multiplexes, and cinema halls across the state:

Development of Film Cities: Subsidies for building new film cities that offer studio spaces, post-production facilities, and VFX hubs.
Multiplex and Cinema Hall Development: Financial incentives for the construction of multiplexes and modern cinema halls to ensure that film releases, premieres, and OTT screenings have the best infrastructure available.
Technology Upgrades: Subsidies for upgrading screening technology to accommodate high-definition film releases, OTT premieres, and digital content showings.

Incentives for Film Production and Media Development in Maharashtra: Attracting Global Filmmakers, OTT, TV, YouTube, and Influencers

The Maharashtra State Film and Media Policy 2024-2030 offers an exhaustive range of incentives designed to attract filmmakers, OTT platforms, TV production houses, YouTube creators, and influencers from across the globe. These incentives make Maharashtra the most inviting destination for all types of content creation—from feature films and TV shows to digital-first content and social media productions.

Incentives for Film, OTT, TV, YouTube, and Influencer Productions

Maharashtra is committed to supporting every aspect of media production, ensuring a seamless and business-friendly environment for creators of all formats. The incentives are crafted to attract film studios, OTT platforms, TV shows, YouTubers, influencers, and digital media houses looking to base their production activities in Maharashtra.

Capital Investment Subsidies for Media and Film Production Infrastructure

Details	Attraction for Global Media and Filmmakers
50% capital investment subsidy for the establishment of film studios, sound stages, green-screen facilities, VFX studios, and post-production centers.	Ideal for attracting large-scale film studios, OTT platform productions, and digital content creators who need advanced production infrastructure for projects ranging from feature films to YouTube content.

Financial Support for Content Creation in OTT, TV, and Digital Media

Details	Attraction for Global OTT, TV, and Digital Content Producers
Production subsidies for original content created for OTT platforms (e.g., Netflix, Amazon Prime, Disney+), TV networks, and YouTube channels shot or produced in Maharashtra, with up to 40% of production costs reimbursed.	This incentive is designed to attract OTT series, TV shows, and YouTube creators to Maharashtra, encouraging them to base their content production operations in the state. Vloggers, podcasters, and influencers can also benefit from the reduced cost of content production.

Digital Media and Social Media Content Creation Incentives

Details	Attraction for YouTubers, Influencers, and Digital Creators
50% subsidy on the cost of setting up digital media content creation hubs and influencer studios, specifically catering to YouTube creators, Twitch streamers, and social media influencers.	This incentive appeals to YouTubers, influencers, and social media content creators who want to set up professional studios in Maharashtra for producing high-quality digital content. The state will also support multi-camera setups, editing facilities, and live streaming infrastructure.

Incentives for Green and Environmentally Friendly Film Productions

Details	Attraction for Global Filmmakers and OTT Platforms
Up to ₹5 crores in subsidies for film and media production companies that adopt green production technologies, including the use of solar-powered studios, energy-efficient equipment, and environmentally sustainable practices.	This subsidy is designed to attract international filmmakers, OTT platforms, and digital content creators focused on sustainable and eco-friendly productions, making Maharashtra a pioneer in green film production.

Special Financial Support for Regional and Multilingual Content

Details	Attraction for Regional Film Industries and OTT Content Producers
40% production subsidy for films and digital content made in regional languages (e.g., Marathi, Tamil, Telugu, Bengali), with special incentives for productions that include multilingual dubbing or subtitles.	This incentive encourages regional filmmakers and OTT content producers to base their productions in Maharashtra, making it an attractive hub for regional cinema and multilingual projects targeting a global audience.

Single Window Clearance for Film, OTT, TV, and Digital Productions

Details	Attraction for Global and Domestic Content Creators
Single Window Clearance System for obtaining all required permissions, location approvals, and production permits in real-time through a digital portal, reducing bureaucratic delays and speeding up the production process.	Designed for film production houses, OTT series creators, YouTubers, TV show producers, and social media influencers who want to streamline the entire production process without delays. This is particularly beneficial for international projects needing quick approvals.

Land Allotment and Infrastructure Support

Details	Attraction for Global and Domestic Filmmakers and Media Houses
Subsidized land allotment for the development of film cities, studio complexes, and media hubs. Maharashtra will provide preferential land pricing for building state-of-the-art facilities dedicated to film production, OTT content, VFX labs, and digital media hubs.	Ideal for large-scale production houses, OTT platforms, and digital studios looking to create permanent production bases in Maharashtra. The land allotment ensures cost-effective expansion opportunities for regional and international content creators.

Incentives for Talent Development in Film and Digital Media

Details	Attraction for Film Schools, Acting Academies, and VFX Institutes
50% subsidy on the creation of film schools, acting academies, VFX institutes, and AR/VR/MR training centers, aimed at developing a talent pool for film production, digital media, and post-production industries.	This incentive is particularly beneficial for international film schools, VFX studios, and acting schools wanting to set up campuses in Maharashtra to train local and international talent for global film production and digital media industries.

Reimbursement of SGST and Stamp Duty Exemption

Details	Attraction for Global and Domestic Filmmakers
100% SGST reimbursement on the procurement of goods and services related to film production, OTT content creation, and digital media services. Stamp duty exemption on the purchase of land for setting up production facilities.	This incentive reduces the operational cost for film production companies, OTT platforms, YouTubers, and influencers, encouraging them to invest in long-term infrastructure and content production in Maharashtra.

Special Incentives for Post-Production and VFX Studios

Details	Attraction for Global Post-Production and VFX Companies
Up to 50% subsidy on the setup of post-production facilities, VFX labs, animation studios, and sound mixing studios, with a focus on digital effects, 3D animation, AR/VR/MR production, and motion capture technologies.	This incentive attracts international post-production houses, VFX studios, and animation companies looking for cost-effective setups with world-class infrastructure to handle high-budget film productions, OTT series, and digital effects-heavy projects.

Marketing and Distribution Support for Films, OTT, and Digital Content

Details	Attraction for Global and Regional Filmmakers and OTT Platforms
Up to ₹5 crores subsidy on marketing and distribution costs for feature films, OTT series, and digital content produced in Maharashtra, including social media marketing, film festival entries, and international distribution.	This incentive appeals to both regional filmmakers and global production houses that need financial support for marketing and distributing their films or digital series to a global audience.

Electricity Duty Exemption and Environmental Infrastructure Subsidy

Details	Attraction for Global Production Studios and Green Film Initiatives
Exemption on electricity duty for studios and production facilities, and an environmental infrastructure subsidy for implementing solar power, energy-efficient lighting, and green building certifications in studios.	These incentives target eco-conscious production houses and digital content creators interested in sustainable production techniques, reducing their operational costs while promoting environmentally friendly practices in filmmaking.

Conclusion: Maharashtra – The Global Destination for Film, OTT, and Digital Media Production

The Maharashtra State Film and Media Policy 2024-2030 offers a comprehensive suite of incentives designed to attract filmmakers, OTT platforms, TV show creators, YouTubers, and social media influencers from around the globe. By providing financial subsidies, infrastructure support, land allotment, and simplified approvals, Maharashtra invites global content creators to make the state their production headquarters.

With its focus on film production, VFX, digital media, and social media content, Maharashtra is committed to creating an ecosystem that supports creators of all formats—from blockbuster films to short-form digital content—while offering world-class infrastructure and support for both domestic and international filmmakers.

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About Make in Maharashtra

The Make in Maharashtra is a Public Benefit Corporation (PBC) with a mission to establish Maharashtra as a key player in international economic collaboration, focusing on strategic partnerships with nations like USA, Europe, Australia, African Union, KSA, China, India, Qatar, Saudi Arabia, Türkiye, and the UAE across vital sectors such as energy, technology, agriculture, and finance. Our goal is to integrate lessons from successful global economic models, adopting best practices to ensure sustainable and inclusive growth. We aim to enhance economic prosperity and diversification, contribute to societal progress, and promote sustainable economic practices. By leveraging Maharashtra’s unique position, Make in Maharashtra strives to drive substantial economic growth, spur innovation, and solidify Maharashtra’s stature in the international economic arena, resonating with the government’s vision of a technologically advanced and interconnected economy.